“What is the secret to marketing my book without looking like an idiot?”
I see this question a lot on Twitter and various blogs I subscribe to. In this age of self-publishing, the world is filled with authors trying to sell their books. Everyone wants to know the secret and to increase sales. I am asked this question often and as I am maneuvering this great big world of book marketing as an author, I have to rely on my experience as a professional Twitter marketer to navigate and advice others.
Twitter is a mystery for many writers/authors and I hope that I can shed some light on how to market your book successfully. Twitter, at its core, is a meeting place of conversations. Think of it as a social club for the world. There are over 330 million active monthly registered Twitter users and the average number tweets per day is 500 million. Twitter is unique in its ability to connect people from around the world in seconds. People tweet about everything under the sun and it is a very powerful tool for a small business.
How can you get noticed on Twitter with a crowd that big?
Here are my top five ways Writers/Authors can get noticed:
1- Be yourself. Are you witty, funny, sarcastic, serious or a combination of any of those? Tweet about everyday musings. People love connecting with others and if you are yourself, people will appreciate it. In my experience, the more mundane, the better. Don’t try to be something you aren’t or try to be what you think readers will want to hear. I am myself aka MRS N on Twitter and I tweet about a lot of things. I have met a lot of friends on Twitter and they are part of my core following. Why? Because they are intrigued and like me for me.
2- Be creative in your tweets. You are a writer and have a wonderful talent with words. Craft tweets that would excite you and would interest you in learning more. You now have 280 characters in which to spread your message to the masses. I try to tweet in such a way that grabs people and makes them click on a link. Don’t be boring and just tweet out your book title, info and link. That is considered spam in Twitter and will likely be ignored. Here’s an example of one of my book tweets:
— N. N. Light (@NNP_W_Light) November 8, 2017
3- Be engaging. Ask questions. Tweet fun writing/reading stats. Inquire after your followers well-being. If you follow me on Twitter (like many of you already do), you know that I say good morning every day as well as try to engage with various followers. If someone retweets one of my tweets, I like the tweet. If someone puts out a tweet that something bad/good happened, I will try to reply. Why? I like to interact with my followers. It makes me seem like more of a person than a robot. It’s the human response and many of my followers appreciate it.
4- Quality is the name of the game, not quantity. Many people get hung up on how many followers they have. I have never been like that and have always tried to bring a part of myself to Twitter. I am connecting with people, not beefing up my stats. Sure, it’s nice when a tweet of mine gets retweeted a lot. But that is not my goal. My goal is to be authentic and it comes across in my tweets. Do not follow others just so they can follow you back. Follow people because they interest you. I tend to follow back a lot of people because I am open to interacting with them.
5- Use Twitter’s secret weapon: the hashtag. What is a hashtag? # is a hashtag and when you use keywords like #writing, #amwriting, #writers, #books, #romance, genre, etc. You’re allowing people to find you via the hashtag. I am a HUGE proponent of the hashtag! It works wonders and it brings new followers to your Twitter feed and thus will expose them to you and your amazing book(s). It has been so successful that even other social media platforms are using the hashtag. Think of it as your own personal Google search. Many Twitter people follow certain hashtag subjects and your tweets will show up if you remember to use the hashtag.
Final Thoughts: Many writers/authors think that they need to be on every social media site from Facebook to Twitter to Google+ to Pinterest in order to reach readers. This is not the case and I suggest you pick a few and stick with those (unless you have all the time in the world). Your time as a writer/author is limited and it’s best to concentrate on your writing. All the marketing in the world cannot take the place of a well-written book. Remember you are a writer first and a marketer second. Concentrate on the writing and the rest will sort itself out.
Marketing doesn’t have to be scary and as long as you are yourself, the readers will find you!
Do you have any Twitter marketing questions/tips? I’d love to hear from you in the comments below.